Typically our clients already have a sound business strategy and our job is to help them apply that to their web presence.
Establishing clarity around the key objectives of their online presence helps us do our job effectively and helps our clients increase profits.
Strategy:
First, we help our clients clarify their specific objectives by asking the following strategic questions:
- What are the specific objectives your web site is designed to achieve?
- Who are you actually attracting to your current website? Is this the target audience you really want?
- Who are your competitors and how are they utilizing their web presence? What can we learn from their approaches?
- What are your core competencies and how should your web site reflect these?
Concept:
After we help to clarify strategic objectives, Peak Advertising will then develop a comprehensive, conceptualized plan to deliver qualified traffic to your web site.
Our concepts may include some or all of the following design elements depending upon the scope of the engagement and your specific needs.
Design
Web Design & Usability
Most web sites look good but let's face it, many fail to convert visitors into the intended action that is ultimately desired.
Our approach to web design is both quantitative and qualitative. We analyze your current web site data to examine what is working and what needs to be optimized.
We'll ask: What is being used? What is being ignored or not found? Where are customers “bouncing” or exiting from the site?
If deemed necessary and within your budget, we will also conduct focus groups with your customer base and/or targeted audience to clearly understand what they want from your web site.
Too many web sites are built to satisfy internal staff needs or worse yet, the web designers who created the site. Our approach is simple and somewhat obvious, but rare.
Ad Campaigns:
Most traffic to web sites comes directly from either search engines or other websites with links to yours. That’s where we focus our efforts.
Online advertising and promotion is an evolving science and we have the necessary experience to know what works, and what is no longer effective. The success of online promotions includes the creative aspect or development of ads, emails, pop-ups, etc., but extends to where ads should be run and how to negotiate and pay for online promotions.
Our vast experience in negotiating online campaigns will save you countless dollars. We also feel it is very necessary to develop print campaigns to complement online efforts.
Affiliate Programs:
Finding business partners who align well with your website and the products/services you offer and who are motivated to drive qualified traffic to your website is a critical part of an online promotional program.
While most ad agencies or design firms ignore this aspect of promotion, we have years of experience building and implementing affiliate programs from the ground up...customized for your website and your products/services.
We've worked with thousands of affiliates around the world and we will help you create win-win affiliate models that will drive substantial traffic to your web sites that will convert into buying customers.
Deployment
With a well-designed website, strategically placed and properly negotiated advertising campaigns, eye-catching ad designs, and an affiliate model that matches your business, the final aspect of Peak Advertising's value-added approach is to help you manage and track all promotional campaigns and affiliate programs so you can measure success AND improve programs quickly and easily.
All of our systems are built to include measurement and tracking mechanisms so that your promotional ROI can be improved. This also gives you a means to measure our contribution to your business and your bottom line – which separates us from our competition.
Services Rendered
Web Design / Development / Affiliate Program
The Need:
Build a website to market a luxury villa for both sale and short term holiday rentals.
Solution:
The project starts with a brainstorming session between the client and our designer and development to understand the goal of the client. During collaboration with the client it was discovered that they can legally offer a commission or finders fee to anyone even if they are not a real estate sales person.
Peak Marketing started with the firm’s proven, step-by-step guide to ensure success in building such a program. This consists of several phases -- research & planning, development, testing, roll-out and close monitoring.
Together, Peak and the Client defined the following project goals:
- Build a program that will attract and retain referral agents (affiliates)
- Encourage agents to drive relevant traffic to the site
- Increase rentals of the luxury property
Peak then focused on branding, creating a logo, business cards, letterhead and a website that retained the continuity through all material, and complemented the unique luxuriousness of the property. A user-friendly interface, a clear intuitive navigation and tantalizing visuals including photos and videos combined to offer an enjoyable, easy and captivating user experience.
Success:
The project took only two months from start to finish and instantly put Villa Sull Oceano on the map as one of the most sought after vacation villa rentals in the Caribbean. There were nearly 300 referral partners who registered within the first three weeks of the launch of the referral program,
Peak Marketing is in charge of support & maintenance, as well as hosting and will begin the SEO campaign at the start of the year.
Services:
To date Peak Marketing has provided Villa Sull Oceano with the following services:
Consulting
- Ecommerce Strategy
- Affiliate Program
Web Design
- Logo and Graphics
- Layout / Imagery
Web Development
- User Experience [Functionality]
- Database Programming
- Building Referral Program
Ongoing
- Support & Maintenance
- Hosting
- SEO [Search Engine Optimization]
Peak Marketing brokers endorsement deal between 5 Time World Champion, Evander "The Real Deal" Holyfield & RealDealPoker.
LAS VEGAS -- It didn't take long for Peak Marketing's Rob Gallo to think of a natural spokesman for the new site Real Deal Poker.
The spokesman would have to be visible. He would have to stand out and attract a crowd. A catchy nickname would work wonders.
So what better spokesman for Real Deal Poker than Evander "the Real Deal" Holyfield?
Real Deal Poker soft-launched on May 7 and prides itself on being the only online poker room that deals "real" cards to simulate online play. Gene Gioia, the founder and president of the site, developed software that uses real cards to automate game play.
"We do something nobody thought was possible," Gallo said. "We deal real cards scalable to an RNG."
In order for the new site to come into a very competitive market, it needed a hook. And that's where a former world heavyweight champion boxer like Holyfield comes into play.
"The idea was the fight to bring real poker online," he said. "We're not idiots. We realize getting into the business is mammoth. The perception for online poker is obviously PokerStars, Full Tilt Poker and Party Poker. For a new breed to come in is a daunting task.
"So we're going to use the fact that we deal real cards and if that doesn't convince you we got Evander Holyfield to knock you out."
Holyfield made his poker debut at the Ante Up for Africa charity event held before the start of the Main Event. He said he stuck around for awhile but wasn't pleased with how he finished.
"I stayed in for a long time, but I have this thing that if you don't win all the marbles, you don't win," he said.
He did not compete in the Main Event, but did make an appearance on Day 1A outside the Amazon Room. It wasn't difficult for him to draw a crowd.
"'Real Deal' is who I am," he said. "Like today, if you would have told people, 'Bring Evander onto the poker thing and have him take pictures there.' How many people do you think would say, 'I don't know, I don't think he's hot (anymore).' We get out here and they had to stop it because there were so many people taking pictures."
Gallo estimated people took 600 pictures of Holyfield, and by the time tournament officials told them to move, Real Deal Poker had given out almost 1,000 patches. That's why it wasn't uncommon to see Main Event players patched up with the Real Deal logo, even though the site has been live for less than three months and isn't even open for American players.
The poker room is in the midst of its first major promotion, which is dubbed "Beat the Champ." The site is holding satellites in "lightweight" and "middleweight" divisions. Those who move up to the "heavyweight" division then compete in a tournament for the grand prize: a chance to play Holyfield heads-up on September 2 in London's Leicester Square in a boxing ring.
It's taken awhile for Real Deal Poker to reach the point where "Beat the Champ" was possible. Gioia became involved in the online gambling business in 2005 "out of frustration" after working as an IRS agent and other various jobs in the accounting and auditing field.
"We did a survey almost five years ago and asked people who didn't play why they didn't play and what would cause them to play," he said. "Over 50 percent said their number one concern was fairness of the games dealt. About 30 percent said they would play if there was a system in play that guaranteed fairness of the game. That was the information that I got that made me decide there was a market for this."
He then developed a system called "Cut N' Shuffle," which eliminates RNGs. The player with the button actually cuts the cards by sliding his or her mouse across the deck and choosing a spot.
"In dealing real decks of cards (we) have some distinct advantages over an RNG," he said. "By using physical cards, you're working with the objects, not the value associated with them...You create a system that's less apt to the subject of manipulation."
He originally wanted to be a third-party dealer of the technology. However, no sites took him up on the offer because they were making money doing it their own way.
Gioia said the demand for sites like Real Deal Poker is out there and the room's ability to audit their results helps ensure the fairness players are looking for.
"My way of thinking is sooner or later you're going to have to have absolute protection over people's money," he said. "It's the way the system should be. You want to ensure the integrity of the game, and make it virtually impossible for anybody to cheat."
Gioia says the room gets about 500 players during peak hours. Holyfield isn't one of them. He said he doesn't play online at the moment but will be working on his game in anticipation for the London event, and ultimately thinks his boxing experience will help him at Leicester Square.
"I think like a poker player," he said. "Poker is all about out-thinking your opponent. You don't cry about it and you make a decision. I didn't become a five-time world champion by not making a decision. Poker is the lifestyle I live."
It's a great benefit working with a group of individuals who understand marketing and advertising the way Peak does.
