If you are considering entering the Internet Casino or Online Poker market, you owe it to yourself to have the expertise of Peak Marketing on your side. We offer you a wide range of casino consulting and gaming management services to help you navigate in the Internet casino and poker industry. Our experience can help you in the following areas, but not limited to:
- Feasibility Studies
- Regulatory Compliance
- Branding
- Positioning
- Marketing
- Affiliate Management
- Customer Service
- Focus Groups
- Management Training
- Project Management
- Systems Security
- Turn Key Casino Management
Feasibility Studies
YOU DON'T KNOW WHAT YOU DON'T KNOW!
The level of importance in conducting the proper feasibility study cannot be overstated. If the axiom, "Those Who Fail to Learn from History Are Doomed to Repeat It" is true, and we believe it is, it's important to start your feasibility study with looking at the past successes and failures in the gaming space.
We see it time and time again companies attempting the "If you build it they will come," methodology as their reason for starting a business, branch or division, and it simply does not work.
Our experts will guide you step by step through this simple but often overlooked methodology with:
- Assessment of the current market
- Understanding of your potential position in the market
- Evaluation of the barrier entry into the market
- A short list of the possible options
- Development a financial model
- SWOT analysis
Additionally, Peak Marketing will do the research and provide you with the best possible solution in on-line gaming accounting systems that will meet your operation's financial and legislation requirements.
Regulatory Compliance
WHERE TO BE LICENSED?
In an ever rapidly expanding online gaming market, new regulatory bodies are everywhere in the world. Making the right decision hinges on several key factors including geographic location and the demographics of your target markets, as well as taxation ramifications. Peak Marketing will assist you in making the correct choice that suits your specific gaming needs. Then we will help you through the all the logistics, from the application process to passing probity. The principals of Peak Marketing have already been vetted personally in four jurisdictions including Alderney, Antigua, Curacao and Malta. So speaking from experience, we will be able to help you get licensed.
Branding
WHAT IS A BRAND AND WHY IT'S SO IMPORTANT?
The world is a big place, and so is the Internet. Getting lost in the sea of 'Sameness" is the biggest problem facing most companies today. In addition to marketable differentiation in your product or service, a recognizable brand is paramount.
Each casino concept and design developed by Peak is individually tailored to showcase your company vision. Peak Marketing in collaboration with experienced teams of designers and programmers will create the "WOW" factor that will exceed your customers' expectations.
There's an old saying... "People do business with people they like." and it's the same with consumers and brands. For the sake of brevity, we will refrain from a forty page dissertation on brands and their importance, and simply pose this question to you...
Which brands do YOU prefer? (gaming or otherwise) Why? What do specific brands mean to you? They are the questions your potential clients will be asking themselves whether they realize it or not. The answers to these questions lie deep in the subconscious minds of all consumers, and the folks at Peak Marketing will help you decipher these thoughts and build a brand that people want to do business with.
Positioning
WHERE DOES YOUR BRAND FIT IN THE MARKETPLACE?
If you do not know where your brand and company fit in the marketplace, Peak Marketing will help you assess its position first, and then either bolster it or change it depending on the results we find.
The easiest we to think about it is look at the rental car business... The positioning of the myriad of brands is not only determined by the individual company's market share, but the 'mind-share'. What people think about the company has a lot to do with the positioning.
See how it all begins to tie into one another? Marketing is MUCH more than just branding and advertising. Positioning is important too... If you don't continually monitor and maintain your position in the market, your competition will do it for you... and you won't like where they put you.
Marketing
EVERY EMPLOYEE IN YOUR COMPANY IS IN THE MARKETING DEPARTMENT.
Marketing goes WAY beyond great advertising campaigns and catchy slogans. From front desk reception all the way up to the CEO, everyone in your company helps build and shape the perception of what your company looks like to the public. The way the phone is answered, your employees uniforms, the signature in an email response, ALL send marketing messages. What message are you sending?
Peak Marketing will help you build not only effective and revenue producing external marketing campaigns, but we will help you with ALL the little details that make the biggest difference in the success of your company and brand.
When it does come to the execution of the major external marketing campaigns, we focus on three things described in Michael Gerber's book E-Myth:
Innovation, Quantification, and Orchestration
Simply broken down:
Innovation is the creation of a new system or process to interact with a potential customer.
Quantification is the measurement of the results before and after the new process has been implemented.
Orchestration is the development documentation of the duplicate-able systems and processes that work so everyone in the company can see it and use it.
This is an iterative process and continues to change and evolve as new technologies emerge, but it will create a great baseline for your product or service.
Affiliate Management
GIVE THEM THE TOOLS THEY NEED TO PROMOTE YOUR BRAND
Some online gaming companies are not sure where they should stand in the affiliate world. Do you give them all the special promotions you have, or do you leave some out some exclusives for your internal marketing staff? While there is a fine line with what you should and should not let affiliates have access to, think of them as a business partner.
Peak Marketing has built from scratch one of the most successful online casino and poker affiliate programs to date and can help you do the same.
Customer Service
YOUR FIRST REAL INTERACTION WITH YOUR CUSTOMERS, MAKE IT A GOOD ONE.
We all know the importance of having knowledgable and qualified staff on the front lines answering the phones and emails, but there are subtle difference is the way some companies handle customer service that allow them to stand out from the crowd.
Peak Marketing has a solid reputation for overdelivering in the customer service department and will train your staff to REALLY go above and beyond.
Focus Groups
WHAT DO PEOPLE REALLY THINK.
If the customer is always right then you should be talking to your customer early and often to find out what matters most?
Peak Marketing can provide you with the in-depth insights that Focus Group research delivers. Peak Marketing will deliver conclusive, accurate, measurable and quantitative results. With years of experience in servicing more than 600,000 customers, we will help you ask the right questions, and make the most productive and profitable conclusions from the answers.
Management Training
PEOPLE ARE NOT YOUR MOST VALUABLE ASSET... 'GOOD' PEOPLE ARE!
Highly qualified Expatriate Management though knowledgeable is expensive and often no match for well trained local staff who possess not only management knowledge and expertise but also invaluable local knowledge.
We at Peak Marketing realize this fact and with this in mind we offer a unique service where we will provide you with a top quality interim management team that will assess, train and mentor your staff to successfully manage their divisions.
As part of our ongoing service Peak Marketing will continue (after the departure of our interim management team), to monitor and guide your management team to ensure that they continue to grow and deliver the best possible service and results for your business.
Project Management
All good projects start with good design. This should reflect what you need rather than what your contractor wishes to supply. All too often projects fail because of inadequate attention to specifying project requirements from the onset. Both client and contractor think they understand the requirements – by the time they find they do not, it is usually too late.
We at Peak Marketing listen to what your needs vision and expectations are Peak Marketing then translates this into an achievable and executable project. Peak Marketing knows time spent initially defining the project requirements is almost invariably well spent in terms of performance and value for money. Peak Marketing pride ourselves on our excellent track record of delivering projects within scheduled time frames and budgets.
Systems Security
THE WEAKEST LINK IN YOUR SECURITY DEFENSE IS YOUR OWN PEOPLE
While they may not have malicious intent some employees simply may not fully understand the important role they play in keeping your systems and data safe. Peak Marketing will assess your company's procedures, job descriptions, and work flow manuals, to ensure maximum efficiencies as well as the proper levels of internal and external security measures have been met.
Beyond programming some of the most suficsticated firewalls in the industry, Peak has made it critcally important for its gaming clients to monitor securtiy breaches from within. We will help you educate your staff on the proper security protocal at every level.
Turn Key Casino Management
LET OUR EXPERIENCE WORK FOR YOU
Peak Marketing can provide a comprehensive Turn Key Casino and/or Poker Room solution including: theme and design, licensing, gaming selection, full staffing, surveillance teams and equipment, online accounting systems, gaming and business procedures, marketing & promotion plans, management and management strategy.
Peak Marketing will work with you every step of the way for as long as it takes to get you up and running on your own.
Services Rendered
Web Design / Development / Affiliate Program
The Need:
Build a website to market a luxury villa for both sale and short term holiday rentals.
Solution:
The project starts with a brainstorming session between the client and our designer and development to understand the goal of the client. During collaboration with the client it was discovered that they can legally offer a commission or finders fee to anyone even if they are not a real estate sales person.
Peak Marketing started with the firm’s proven, step-by-step guide to ensure success in building such a program. This consists of several phases -- research & planning, development, testing, roll-out and close monitoring.
Together, Peak and the Client defined the following project goals:
- Build a program that will attract and retain referral agents (affiliates)
- Encourage agents to drive relevant traffic to the site
- Increase rentals of the luxury property
Peak then focused on branding, creating a logo, business cards, letterhead and a website that retained the continuity through all material, and complemented the unique luxuriousness of the property. A user-friendly interface, a clear intuitive navigation and tantalizing visuals including photos and videos combined to offer an enjoyable, easy and captivating user experience.
Success:
The project took only two months from start to finish and instantly put Villa Sull Oceano on the map as one of the most sought after vacation villa rentals in the Caribbean. There were nearly 300 referral partners who registered within the first three weeks of the launch of the referral program,
Peak Marketing is in charge of support & maintenance, as well as hosting and will begin the SEO campaign at the start of the year.
Services:
To date Peak Marketing has provided Villa Sull Oceano with the following services:
Consulting
- Ecommerce Strategy
- Affiliate Program
Web Design
- Logo and Graphics
- Layout / Imagery
Web Development
- User Experience [Functionality]
- Database Programming
- Building Referral Program
Ongoing
- Support & Maintenance
- Hosting
- SEO [Search Engine Optimization]
Peak Marketing brokers endorsement deal between 5 Time World Champion, Evander "The Real Deal" Holyfield & RealDealPoker.
LAS VEGAS -- It didn't take long for Peak Marketing's Rob Gallo to think of a natural spokesman for the new site Real Deal Poker.
The spokesman would have to be visible. He would have to stand out and attract a crowd. A catchy nickname would work wonders.
So what better spokesman for Real Deal Poker than Evander "the Real Deal" Holyfield?
Real Deal Poker soft-launched on May 7 and prides itself on being the only online poker room that deals "real" cards to simulate online play. Gene Gioia, the founder and president of the site, developed software that uses real cards to automate game play.
"We do something nobody thought was possible," Gallo said. "We deal real cards scalable to an RNG."
In order for the new site to come into a very competitive market, it needed a hook. And that's where a former world heavyweight champion boxer like Holyfield comes into play.
"The idea was the fight to bring real poker online," he said. "We're not idiots. We realize getting into the business is mammoth. The perception for online poker is obviously PokerStars, Full Tilt Poker and Party Poker. For a new breed to come in is a daunting task.
"So we're going to use the fact that we deal real cards and if that doesn't convince you we got Evander Holyfield to knock you out."
Holyfield made his poker debut at the Ante Up for Africa charity event held before the start of the Main Event. He said he stuck around for awhile but wasn't pleased with how he finished.
"I stayed in for a long time, but I have this thing that if you don't win all the marbles, you don't win," he said.
He did not compete in the Main Event, but did make an appearance on Day 1A outside the Amazon Room. It wasn't difficult for him to draw a crowd.
"'Real Deal' is who I am," he said. "Like today, if you would have told people, 'Bring Evander onto the poker thing and have him take pictures there.' How many people do you think would say, 'I don't know, I don't think he's hot (anymore).' We get out here and they had to stop it because there were so many people taking pictures."
Gallo estimated people took 600 pictures of Holyfield, and by the time tournament officials told them to move, Real Deal Poker had given out almost 1,000 patches. That's why it wasn't uncommon to see Main Event players patched up with the Real Deal logo, even though the site has been live for less than three months and isn't even open for American players.
The poker room is in the midst of its first major promotion, which is dubbed "Beat the Champ." The site is holding satellites in "lightweight" and "middleweight" divisions. Those who move up to the "heavyweight" division then compete in a tournament for the grand prize: a chance to play Holyfield heads-up on September 2 in London's Leicester Square in a boxing ring.
It's taken awhile for Real Deal Poker to reach the point where "Beat the Champ" was possible. Gioia became involved in the online gambling business in 2005 "out of frustration" after working as an IRS agent and other various jobs in the accounting and auditing field.
"We did a survey almost five years ago and asked people who didn't play why they didn't play and what would cause them to play," he said. "Over 50 percent said their number one concern was fairness of the games dealt. About 30 percent said they would play if there was a system in play that guaranteed fairness of the game. That was the information that I got that made me decide there was a market for this."
He then developed a system called "Cut N' Shuffle," which eliminates RNGs. The player with the button actually cuts the cards by sliding his or her mouse across the deck and choosing a spot.
"In dealing real decks of cards (we) have some distinct advantages over an RNG," he said. "By using physical cards, you're working with the objects, not the value associated with them...You create a system that's less apt to the subject of manipulation."
He originally wanted to be a third-party dealer of the technology. However, no sites took him up on the offer because they were making money doing it their own way.
Gioia said the demand for sites like Real Deal Poker is out there and the room's ability to audit their results helps ensure the fairness players are looking for.
"My way of thinking is sooner or later you're going to have to have absolute protection over people's money," he said. "It's the way the system should be. You want to ensure the integrity of the game, and make it virtually impossible for anybody to cheat."
Gioia says the room gets about 500 players during peak hours. Holyfield isn't one of them. He said he doesn't play online at the moment but will be working on his game in anticipation for the London event, and ultimately thinks his boxing experience will help him at Leicester Square.
"I think like a poker player," he said. "Poker is all about out-thinking your opponent. You don't cry about it and you make a decision. I didn't become a five-time world champion by not making a decision. Poker is the lifestyle I live."
It's a great benefit working with a group of individuals who understand marketing and advertising the way Peak does.
